Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Communicating technological innovations: The role of technical complexity and product involvement (2017) Wagner T, Baccarella C, Voigt KI Journal article Consumer responses to high-tech product advertisements: The role of technical complexity (2017) Wagner T, Baccarella C, Voigt KI Conference contribution Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception (2017) Baccarella C, Wagner T, Voigt KI Conference contribution, Conference Contribution Crowdfunding Sustainability-Oriented Innovations (2017) Wehnert P, Baccarella C, Beckmann M Conference contribution, Conference Contribution Untangling social media excellence: Five typical patterns of super successful posts (2017) Eismann T, Wagner T, Baccarella C, Voigt KI Conference contribution The Impact of Design Thinking on Creative Idea Generation (2017) Meinel M, Eismann T, Baccarella C, Voigt KI, Fixson SK Conference contribution, Conference Contribution Design Thinking works! Experimental Evidence from 53 Product Design Teams (2017) Meinel M, Eismann T, Baccarella C, Voigt KI, Fixson SK Conference contribution, Conference Contribution Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance (2017) Meinel M, Baccarella C, Wagner T, Voigt KI Conference contribution, Conference Contribution Design Thinking for Agile Innovation - Evidence from an Experimental Study (2017) Eismann T, Meinel M, Baccarella C, Voigt KI, Fixson SK Conference contribution, Conference Contribution Communicating technological innovations: The role of technical complexity and product involvement (2016) Trefzger TF, Baccarella C, Voigt KI Conference contribution