Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Mastering Digital Transformation: Attracting Digital Talents through Workspace Design (2018) Maier L, Meinel M, Wagner T, Eismann T, Baccarella C, Voigt KI Conference contribution, Conference Contribution Participation Motives, Moral Disengagement, and Unethical Behaviour in Idea Competitions (2018) Scheiner C, Baccarella C, Bessant J, Voigt KI Journal article Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study (2018) Meinel M, Wagner T, Baccarella C, Voigt KI Journal article, Original article Takin’ Care of Business Models: The Impact of Business Model Evaluation on Front-End Success (2018) Schrauder S, Kock A, Baccarella C, Voigt KI Journal article Framing social media communication: Investigating the effects of brand post appeals on user interaction (2017) Wagner T, Baccarella C, Voigt KI Journal article Communicating technological innovations: The role of technical complexity and product involvement (2017) Wagner T, Baccarella C, Voigt KI Journal article Consumer responses to high-tech product advertisements: The role of technical complexity (2017) Wagner T, Baccarella C, Voigt KI Conference contribution Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception (2017) Baccarella C, Wagner T, Voigt KI Conference contribution, Conference Contribution Crowdfunding Sustainability-Oriented Innovations (2017) Wehnert P, Baccarella C, Beckmann M Conference contribution, Conference Contribution Untangling social media excellence: Five typical patterns of super successful posts (2017) Eismann T, Wagner T, Baccarella C, Voigt KI Conference contribution