Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Social media? It's serious! Understanding the dark side of social media (2018) Baccarella C, Wagner T, Kietzmann J, McCarthy I Journal article, Original article This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities (2018) Eismann T, Wagner T, Baccarella C, Voigt KI Conference contribution, Conference Contribution Untangling The Role of User Experience In Design Thinking Through Experimental Evidence (2018) Eismann T, Meinel M, Baccarella C, Fixson SK, Voigt KI Conference contribution, Conference Contribution This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities (2018) Eismann T, Wagner T, Baccarella C, Voigt KI Journal article, Original article How to Make Design Tools Work? Taking a Closer Look at the Mechanisms in the Needfinding Phase when Generating New Product Concepts (2018) Meinel M, Eismann T, Baccarella C, Voigt KI, Fixson SK Conference contribution, Conference Contribution Mastering Digital Transformation: Attracting Digital Talents through Workspace Design (2018) Maier L, Meinel M, Wagner T, Eismann T, Baccarella C, Voigt KI Conference contribution, Conference Contribution Participation Motives, Moral Disengagement, and Unethical Behaviour in Idea Competitions (2018) Scheiner C, Baccarella C, Bessant J, Voigt KI Journal article Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study (2018) Meinel M, Wagner T, Baccarella C, Voigt KI Journal article, Original article Takin’ Care of Business Models: The Impact of Business Model Evaluation on Front-End Success (2018) Schrauder S, Kock A, Baccarella C, Voigt KI Journal article Framing social media communication: Investigating the effects of brand post appeals on user interaction (2017) Wagner T, Baccarella C, Voigt KI Journal article