Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Many Hands Make New Design? Exploring Consumers' Design Newness Perceptions of Crowdsourced Products (2020) Maier L, Baccarella C, Voigt KI Conference contribution, Conference Contribution The Devil on the Entrepreneur’s Shoulder: Analyzing the Relationship Between Moral Disengagement, Founders’ Motives, and Unethical Behavior of Entrepreneurs on Social Media (2020) Baccarella C, Scheiner C Book chapter / Article in edited volumes Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles (2020) Baccarella C, Wagner T, Scheiner C, Maier L, Voigt KI Journal article Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study (2020) Meinel M, Eismann T, Baccarella C, Fixson SK, Voigt KI Journal article In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features (2019) Wehnert P, Baccarella C, Beckmann M Journal article, Original article The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations (2019) Maier L, Baccarella C, Wagner T, Block J, Voigt KI Conference contribution, Conference Contribution Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Voigt KI Conference contribution, Conference Contribution Every picture tells a story - exploring personal branding communication activities on social media (2019) Baccarella C, Maier L, Eibl S, Voigt KI Conference contribution Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media (2019) Baccarella C, Maier L, Eibl S, Voigt KI Journal article, Original article Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Himmelreich AL, Voigt KI Conference contribution, Conference Contribution