FAU.de
Deutsch
Login
Home
Publications
Research Grants
Inventions & Patents
Awards
Additional Research Activities
Faculties & Institutions
Research Areas
Nina Pecornik
List of publications:
BibTeX-Download
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
Publications
(4)
Types of publications
Toggle all
Journal article
Journal article
Book chapter / Article in edited volumes
Book chapter / Article in edited volumes
Authored book
Authored book
Translation
Translation
Thesis
Thesis
Edited Volume
Edited Volume
Conference contribution
Conference contribution
Other publication type
Other publication type
Unpublished / Preprint
Unpublished / Preprint
Publication year
From
To
Abstract
Journal
Filters (inactive)
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness (2023)
Fürst A, Pecornik N, Hoyer WD
Journal article
Konsum in Zeiten der Coronakrise (2021)
Fürst A, Pecornik N
Journal article
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function? (2021)
Fürst A, Pecornik N, Binder C
Journal article
Produkteliminationen erfolgreich managen (2011)
Fürst A, Pecornik N
Journal article