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Anna-Laura Himmelreich
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Publications
(2)
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Book chapter / Article in edited volumes
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Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (2019)
Baccarella C, Maier L, Himmelreich AL, Voigt KI
Conference contribution, Conference Contribution
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (2019)
Baccarella C, Maier L, Himmelreich AL, Voigt KI
Conference contribution, Conference Contribution