Anna-Laura Himmelreich

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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
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Types of publications

Journal article
Book chapter / Article in edited volumes
Authored book
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Edited Volume
Conference contribution
Other publication type
Unpublished / Preprint

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Abstract

Journal

Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Himmelreich AL, Voigt KI Conference contribution, Conference Contribution Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Himmelreich AL, Voigt KI Conference contribution, Conference Contribution