Michaela Grösch

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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing
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Book chapter / Article in edited volumes
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Abstract

Journal

Der Einfluss von Defaults auf das Konsumentenverhalten: Experimentelle Studien zu Versicherungsentscheidungen (2020) Grösch M Thesis Default acceptance and ego-depletion: The moderating role of individual versus dyadic decision making (2020) Grösch M, Steul-Fischer M Other publication type The impact of product variety on customers' default acceptance and company perception. Experimental studies for the insurance industry (2020) Grösch M Journal article The Effect of Option Framing in Self-Other Decision Making (2019) Grösch M, Steul-Fischer M Journal article Less is more: How the number of insurance options influences customers’ default acceptance (2018) Grösch M, Steul-Fischer M Journal article Defaults and advice in self-customization procedures of insurance (2017) Grösch M, Steul-Fischer M Journal article The Effect of Option Framing on Consumer Choice for Service Options (2015) Kreitmair M, Steul-Fischer M Book chapter / Article in edited volumes Integration der Verlustangst von Kunden in den Verkaufsprozess (2014) Steul-Fischer M, Kreitmair M, Schmidt-Gallas D Journal article