Christian Neuerburg

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GfK-Lehrstuhl für Marketing Intelligence
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Types of publications

Journal article
Book chapter / Article in edited volumes
Authored book
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Edited Volume
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Other publication type
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Journal

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity (2021) Neuerburg C, Koschate-Fischer N, Pescher C Journal article Psychologische Preisforschung – Ansatzpunkte für die Vermarktung technischer Gebrauchsgüter (2010) Koschate N, Neuerburg C Book chapter / Article in edited volumes