Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Unleash your Brand! Using Social Media as a Marketing Tool in Academia (2016) Trefzger TF, Dünfelder D Conference contribution MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance (2016) Baccarella C, Meinel M, Trefzger TF, Voigt KI Conference contribution Unleash your Brand! Using Social Media as a Marketing Tool in Academia (2016) Trefzger TF, Dünfelder D Journal article Why do business model innovators require organizational resilience? (2016) Buliga O, Voigt KI Conference contribution Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era (2016) Trefzger TF, Baccarella C, Scheiner C, Voigt KI Journal article The Application and Impact of Creativity Techniques in Innovation Management (2016) Meinel M, Voigt KI Conference contribution What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation (2016) Schrauder S, Baccarella C, Kock A, Voigt KI Conference contribution Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization (2016) Müller J, Voigt KI Conference contribution Introducing the Internet of Things in the German manufacturing industry: Insights from German SMEs (2016) Müller J, Voigt KI Conference contribution The Influence of Affects on Creativity: What Do We Know by Now? (2016) Jovanovic T, Meinel M, Schrödel S, Voigt KI Journal article, Original article