Industrial Marketing Management
Journal Abbreviation: IND MARKET MANAG
ISSN: 0019-8501
Publisher: Elsevier
Publications (7)
Digitally enabled supply chain integration through business and process analytics (2023)
Bodendorf F, Dentler S, Franke J
Journal article
Multi-perspective analysis of monetary effects of information sharing between supply chain partners (2022)
Bodendorf F, Franke J
Journal article
Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting (2018)
Prigge JK, Homburg C, Fürst A
Journal article
Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany (2018)
Müller J, Pommeranz B, Weisser J, Voigt KI
Journal article, Original article
Interconnectedness of actor bonds in service triads – a social capital perspective (2015)
Hartmann E, Herb S
Journal article
An Agency Theory Perspective on the Purchase of Marketing Services (2010)
Tate WL, Ellram LM, Bals L, Hartmann E, van der Valk W
Journal article
Barriers of purchasing departments' involvement in marketing service procurement (2009)
Bals L, Hartmann E, Ritter T
Journal article