Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness

Koschate-Fischer N, Hoyer WD, Stokburger-Sauer NE, Engling J (2018)

Publication Language: English

Publication Type: Journal article, Original article

Publication year: 2018

Journal

Journal of the Academy of Marketing Science SAGE Publications (UK and US) / Springer Verlag (Germany)

Book Volume: 46

Pages Range: 516-536

Journal Issue: 3

DOI: 10.1007/s11747-017-0548-3

Authors with CRIS profile

Nicole Koschate-Fischer GfK-Lehrstuhl für Marketing Intelligence Jan Engling GfK-Lehrstuhl für Marketing Intelligence

Involved external institutions

University of Texas at Austin US United States (USA) (US) Leopold-Franzens-Universität Innsbruck / University of Innsbruck AT Austria (AT)

How to cite

APA:

Koschate-Fischer, N., Hoyer, W.D., Stokburger-Sauer, N.E., & Engling, J. (2018). Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness. Journal of the Academy of Marketing Science, 46(3), 516-536. https://dx.doi.org/10.1007/s11747-017-0548-3

MLA:

Koschate-Fischer, Nicole, et al. "Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness." Journal of the Academy of Marketing Science 46.3 (2018): 516-536.

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