Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success

Fürst A, Scholl M (2022)

Publication Language: English

Publication Type: Journal article

Publication year: 2022

Journal

Marketing - Forschung und Praxis - Journal of Research and Management C.H.BECK in Gemeinschaft mit dem Verlag Franz Vahlen

Book Volume: 44

Pages Range: 24-43

Journal Issue: 3

DOI: 10.15358/0344-1369-2022-3-24

Authors with CRIS profile

Andreas Fürst Rechts- und Wirtschaftswissenschaftliche Fakultät

Involved external institutions

Hochschule Mannheim University of Applied Sciences DE Germany (DE)

How to cite

APA:

Fürst, A., & Scholl, M. (2022). Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success. Marketing - Forschung und Praxis - Journal of Research and Management, 44(3), 24-43. https://dx.doi.org/10.15358/0344-1369-2022-3-24

MLA:

Fürst, Andreas, and Michael Scholl. "Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success." Marketing - Forschung und Praxis - Journal of Research and Management 44.3 (2022): 24-43.

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