Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths

Fürst A, Staritz M (2022)

Publication Language: English

Publication Type: Journal article

Publication year: 2022

Journal

Marketing - Forschung und Praxis - Journal of Research and Management C.H.BECK in Gemeinschaft mit dem Verlag Franz Vahlen

Book Volume: 44

Pages Range: 3-23

Journal Issue: 3

DOI: 10.15358/0344-1369-2022-3-3

Authors with CRIS profile

Andreas Fürst Rechts- und Wirtschaftswissenschaftliche Fakultät

Involved external institutions

Universität Mannheim DE Germany (DE)

How to cite

APA:

Fürst, A., & Staritz, M. (2022). Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths. Marketing - Forschung und Praxis - Journal of Research and Management, 44(3), 3-23. https://dx.doi.org/10.15358/0344-1369-2022-3-3

MLA:

Fürst, Andreas, and Matthias Staritz. "Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths." Marketing - Forschung und Praxis - Journal of Research and Management 44.3 (2022): 3-23.

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