Evaluating Customer Experience Management in the Insurance Industry – Empirical Studies of Company and Customer Perspectives

Klopfer LM (2024)

Publication Type: Journal article

Publication year: 2024

Journal

Marketing - Forschung und Praxis - Journal of Research and Management C.H.BECK in Gemeinschaft mit dem Verlag Franz Vahlen

Book Volume: 46

Pages Range: 20-39

Journal Issue: 1

DOI: 10.15358/0344-1369-2024-1-20

Authors with CRIS profile

Lisa-Marie Klopfer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

How to cite

APA:

Klopfer, L.-M. (2024). Evaluating Customer Experience Management in the Insurance Industry – Empirical Studies of Company and Customer Perspectives. Marketing - Forschung und Praxis - Journal of Research and Management, 46(1), 20-39. https://dx.doi.org/10.15358/0344-1369-2024-1-20

MLA:

Klopfer, Lisa-Marie. "Evaluating Customer Experience Management in the Insurance Industry – Empirical Studies of Company and Customer Perspectives." Marketing - Forschung und Praxis - Journal of Research and Management 46.1 (2024): 20-39.

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