Designing gamification for sustainable employee behavior: Insights on employee motivations, design features and gamification elements

Krath J, Morschheuser B, von Korflesch HF (2022)

Publication Language: English

Publication Type: Conference contribution, Original article

Publication year: 2022

Pages Range: 1594−1603

Conference Proceedings Title: Proceedings of the 55th Hawaii International Conference on System Sciences

Event location: Maui, HI US

ISBN: 978-0-9981331-5-7

URI: https://hdl.handle.net/10125/79530

DOI: 10.24251/HICSS.2022.198

Open Access Link: https://hdl.handle.net/10125/79530

Abstract

Encouraging sustainable employee behavior is critical for companies in the face of increasing societal pressure towards sustainability. While gamification has been shown to influence employee behavior effectively, current attempts to design gamification for sustainability in the workplace largely neglect the importance of understanding personal factors and contextual characteristics. This work explores employees‘ motivations for sustainable behavior and expectations for design features through in-depth interviews with 27 employees from different SMEs. Our results show that many employees tend to be egoistically motivated, suggesting the design of appropriate narratives and individualistic-oriented design features. Employees expected utilitarian, hedonistic, and social design features that primarily serve to support them in achieving personal sustainability goals while highlighting that gamification at work should also integrate seamlessly with existing work routines. We contribute to gamification design research by discussing the particularities of the workplace sustainability context and shedding new light on involving users in gamification design.

Authors with CRIS profile

Jeanine Kirchner-Krath
Benedikt Morschheuser Assistant Professorship of Information Systems (Gamification) - endowed by adidas

Additional Organisation(s)

Assistant Professorship of Information Systems (Gamification) - endowed by adidas

Involved external institutions

Universität Koblenz-Landau DE Germany (DE)

How to cite

APA:

Krath, J., Morschheuser, B., & von Korflesch, H.F. (2022). Designing gamification for sustainable employee behavior: Insights on employee motivations, design features and gamification elements. In Tung X. Bui (Eds.), Proceedings of the 55th Hawaii International Conference on System Sciences (pp. 1594−1603). Maui, HI, US.

MLA:

Krath, Jeanine, Benedikt Morschheuser, and Harald F.O. von Korflesch. "Designing gamification for sustainable employee behavior: Insights on employee motivations, design features and gamification elements." Proceedings of the Hawaii International Conference on System Sciences 2022 (HICSS 2022), Maui, HI Ed. Tung X. Bui, 2022. 1594−1603.

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