All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?

Fürst A, Pecornik N, Binder C (2021)

Publication Language: English

Publication Type: Journal article

Publication year: 2021

Journal

Journal of Retailing Elsevier

Book Volume: 97

Pages Range: 439-458

Journal Issue: 3

DOI: 10.1016/j.jretai.2020.09.006

Authors with CRIS profile

Andreas Fürst Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing Nina Pecornik Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing Christian Binder Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing

How to cite

APA:

Fürst, A., Pecornik, N., & Binder, C. (2021). All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function? Journal of Retailing, 97(3), 439-458. https://dx.doi.org/10.1016/j.jretai.2020.09.006

MLA:

Fürst, Andreas, Nina Pecornik, and Christian Binder. "All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?" Journal of Retailing 97.3 (2021): 439-458.

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