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Journal of Retailing
Journal Abbreviation:
J RETAILING
ISSN:
0022-4359
Publisher:
Elsevier
Publications (1)
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Journal article
Journal article
Unpublished / Preprint
Unpublished / Preprint
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All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function? (2021)
Fürst A, Pecornik N, Binder C
Journal article