Increasing intranet usage through gamification – Insights from an experiment in the banking industry

Morschheuser B, Henzi C, Alt R (2015)


Publication Language: English

Publication Type: Conference contribution, Original article

Publication year: 2015

Publisher: IEEE

Pages Range: 635–642

Conference Proceedings Title: Proceedings of the 48th Hawaii International Conference on System Sciences

Event location: Kauai, HI US

ISBN: 781479973675

URI: https://nbn-resolving.org/urn:nbn:de:bvb:29-opus4-178761

DOI: 10.1109/HICSS.2015.83

Open Access Link: https://nbn-resolving.org/urn:nbn:de:bvb:29-opus4-178761

Abstract

This paper applies gamification to leverage the use of information for information-intensive business tasks in the context of corporate intranets. It presents the results of an online experiment, which was conducted in the banking industry with 68 advisors from different institutes using a prototype of a corporate intranet. They indicate that adding gamification elements, such as ranking lists and points, positively influences the quantitative (time spent, articles read) and qualitative (time per article, percentage of correct answers) usage of the intranet for knowledge acquisition.

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How to cite

APA:

Morschheuser, B., Henzi, C., & Alt, R. (2015). Increasing intranet usage through gamification – Insights from an experiment in the banking industry. In Tung X. Bui, Ralph H. Sprague Jr. (Eds.), Proceedings of the 48th Hawaii International Conference on System Sciences (pp. 635–642). Kauai, HI, US: IEEE.

MLA:

Morschheuser, Benedikt, Christian Henzi, and Rainer Alt. "Increasing intranet usage through gamification – Insights from an experiment in the banking industry." Proceedings of the Hawaii International Conference on System Sciences 2015 (HICSS 2015), Kauai, HI Ed. Tung X. Bui, Ralph H. Sprague Jr., IEEE, 2015. 635–642.

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