First-hand experience of why gamification projects fail and what could be done about it

Hassan L, Morschheuser B, Alexan N, Hamari J (2018)

Publication Language: English

Publication Type: Conference contribution, Conference Contribution

Publication year: 2018

Pages Range: 141−150

Conference Proceedings Title: Proceedings of the 2nd International GamiFIN Conference

Event location: Pori FI

URI: http://ceur-ws.org/Vol-2186/paper17.pdf

Open Access Link: http://ceur-ws.org/Vol-2186/paper17.pdf

Abstract

A plethora of services, applications and scholarly research has emerged related to gamification.
Regardless of the optimistic onset of this hype around the technology trend, designing gamification has proved to be a challenging endeavor; requiring multidisciplinary work that is often hindered by multiple theoretical and practical challenges. Problem-driven, theory-advancing approaches to gamification research could assist in the addressment of gamification design challenges and accelerate the growth of the gamification field however not all such approaches have been equally utilized or understood. This paper presents the case of MANGO: a project to design a gamified e-participation tool through Action Design Research (ADR). The paper reflects on the challenges of gamification design and development and possible strategies to address them. It additionally reflects on the ADR process; an under-utilized and hence possibly a superficially understood approach to gamification research. The paper is hence a guide for researchers and practitioners as to possible challenges they can face with gamification research and design and how to counteract them.

Authors with CRIS profile

Benedikt Morschheuser

Additional Organisation(s)

Assistant Professorship of Information Systems (Gamification) - endowed by adidas

Involved external institutions

Tampere University of Technology FI Finland (FI) University of Tampere (UTA) / Tampereen yliopisto (Tay) FI Finland (FI) Hanken School of Economics FI Finland (FI)

How to cite

APA:

Hassan, L., Morschheuser, B., Alexan, N., & Hamari, J. (2018). First-hand experience of why gamification projects fail and what could be done about it. In Jonna Koivisto, Juho Hamari (Eds.), Proceedings of the 2nd International GamiFIN Conference (pp. 141−150). Pori, FI.

MLA:

Hassan, Lobna, et al. "First-hand experience of why gamification projects fail and what could be done about it." Proceedings of the GamiFIN Conference 2018, Pori Ed. Jonna Koivisto, Juho Hamari, 2018. 141−150.

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