Grösch M (2020)
Publication Type: Journal article
Publication year: 2020
Book Volume: 109
Pages Range: 377-398
Journal Issue: 5
DOI: 10.1007/s12297-020-00458-w
Many insurance companies offer a huge variety of products within one insurance category. In
particular, there are rarely limits to available insurance products in the online world. Insur-
ance companies can simply combine various insurance sums and service components to meet
the needs of different customers. Using experimental studies, the paper analyzes the effect
of defaults on customer choices and customers' perceptions of the company when insurance
companies offer more or less variety. The results show that defaults have an influence when
a smaller, rather than a larger, number of insurance options is available. The premium image
of an insurance company can only be influenced by defaults when customers know about the
different default settings.
APA:
Grösch, M. (2020). The impact of product variety on customers' default acceptance and company perception. Experimental studies for the insurance industry. Zeitschrift für die gesamte Versicherungswissenschaft, 109(5), 377-398. https://dx.doi.org/10.1007/s12297-020-00458-w
MLA:
Grösch, Michaela. "The impact of product variety on customers' default acceptance and company perception. Experimental studies for the insurance industry." Zeitschrift für die gesamte Versicherungswissenschaft 109.5 (2020): 377-398.
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