The Perception of Creativity through Multicultural Experience - Results from an empirical analysis

Unveröffentlicht / Preprint

Details zur Publikation

Autor(en): Wimschneider C, Brem A
Jahr der Veröffentlichung: 2019
ISSN: 1363-9196
Sprache: Englisch


This research is an approach to connect creativity and multicultural experiences (MCEs): we give insights into how and what type of MCE influences people’s perceptive abilities such as creativity. We offer one of the first empirical examinations that links the perception of creativity concept to strategy of acculturation. This study addresses an often-mentioned research gap by examining laypersons’ ability to perceive different levels of creativity. For this, a sample of 195 participants from 26 countries with and without MCE was researched. Findings indicate that attitudes as well as personal and professional goals apparently influence people’s creativity perception. The acculturation strategy integration seems to be a determining factor in this respect. As MCE has become a firm part of many people’s CV, the present paper adds to an omnipresent phenomenon in today’s society, which is worth studying.

FAU-Autoren / FAU-Herausgeber

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement
Wimschneider, Christine
Lehrstuhl für Technologiemanagement

Zuletzt aktualisiert 2018-21-12 um 09:51