Antecedents of Corporate Environmental Commitments: The Role of Customers

Beitrag in einer Fachzeitschrift


Details zur Publikation

Autor(en): Jahanshahi AA, Brem A
Zeitschrift: International Journal of Environmental Research and Public Health
Jahr der Veröffentlichung: 2018
Band: 15
Heftnummer: 6
ISSN: 1661-7827
eISSN: 1660-4601


Abstract

The management of natural environments has become a fundamental issue for companies in recent years. A firm’s environmental commitment affects all levels of its operation. In this study, we investigated whether having an effective and constant relationship with customers over time (customer capital) makes a difference to firms with a high environmental commitment compared with less environmentally committed firms. We found support for our idea by using original survey data from 149 small and medium-sized enterprises (SMEs) in Iran (2016–2017). Furthermore, we found that customer capital enhances environmental collaboration with customers which, in turn, has a positive impact on the firm’s environmental commitments. These findings provide empirical evidence for the important role of “getting closer to customers” as a way of enhancing corporate environmental responsibility in developing countries with weak institutional environments.


FAU-Autoren / FAU-Herausgeber

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement


Autor(en) der externen Einrichtung(en)
Pontificia Universidad Católica de Chile


Zitierweisen

APA:
Jahanshahi, A.A., & Brem, A. (2018). Antecedents of Corporate Environmental Commitments: The Role of Customers. International Journal of Environmental Research and Public Health, 15(6). https://dx.doi.org/10.3390/ijerph15061191

MLA:
Jahanshahi, Asghar Afshar, and Alexander Brem. "Antecedents of Corporate Environmental Commitments: The Role of Customers." International Journal of Environmental Research and Public Health 15.6 (2018).

BibTeX: 

Zuletzt aktualisiert 2018-10-09 um 21:38