Product Development in the Automotive Industry: Crucial Success Drivers for Technological Innovations

Beitrag in einer Fachzeitschrift


Details zur Publikation

Autor(en): Gerhard D, Brem A, Voigt KI
Zeitschrift: International Journal of Technology Marketing
Verlag: Inderscience Publishers
Jahr der Veröffentlichung: 2008
Band: 3
Heftnummer: 3
Seitenbereich: 203-222
ISSN: 1741-878X
eISSN: 1741-8798
Sprache: Englisch


Abstract


Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development steps. The paper discusses the results of a qualitative meta-analysis of 16 empirical studies on New Product Development (NPD) success, which was carried out to gain deeper insight into these success drivers. Furthermore, based on the identification of three main dimensions (development process, resources and strategy), an explorative study in the German automotive industry shows that the findings are confirmed in practice as well. However, the results also indicate that there is still a gap between knowledge about practical relevance of those dimensions and the systematic assessment of these in the process. The study shows interesting approaches of best practices, such as the assessment of product advantage in combination with scenario analysis or the identification of appropriate innovations.



FAU-Autoren / FAU-Herausgeber

Gerhard, Daniel Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


Zitierweisen

APA:
Gerhard, D., Brem, A., & Voigt, K.-I. (2008). Product Development in the Automotive Industry: Crucial Success Drivers for Technological Innovations. International Journal of Technology Marketing, 3(3), 203-222.

MLA:
Gerhard, Daniel, Alexander Brem, and Kai-Ingo Voigt. "Product Development in the Automotive Industry: Crucial Success Drivers for Technological Innovations." International Journal of Technology Marketing 3.3 (2008): 203-222.

BibTeX: 

Zuletzt aktualisiert 2018-11-08 um 00:41