International Journal of Technology Marketing
Journal Abbreviation: IJTMkt
ISSN: 1741-878X
eISSN: 1741-8798
Publisher: Inderscience
Publications (9)
Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands (2016)
Baccarella C, Scheiner C, Trefzger TF, Voigt KI
Journal article, Original article
Special Issue on Marketing Innovative Technology Solutions in Global Market: Insights and Perspectives (2015)
Brem A, Huizingh E, Viardot É
Other publication type
The impact of the emergence of internal hospital rating sites on patients’ choice: a quality evaluation and examination of the patterns of approach (2012)
Niehues SM, Emmert M, Haas M, Schöffski O, Hamm B
Journal article, Original article
Special Issue on the Using Innovation to Achieve Long-Term Sustainable Positions in Markets (2012)
Brem A, Huizingh E, Viardot É
Other publication type
Marketing of new Technologies: The case of Renewable Energies in the UK (2011)
Brem A, Mühlmann F, Sarmiento T
Journal article
Special Issue on the Renewed Voice of the Customer in Innovation Design (2011)
Brem A
Other publication type
Special Issue on R&D, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations (2009)
Brem A, Katzenstein L, Sherif H, Voigt KI
Other publication type
Technology Intelligence Systems for Manufacturing Technologies – An Empirical Analysis in the Context of Timing-Strategies (2009)
Gerhard D, Voigt KI
Journal article
Product Development in the Automotive Industry: Crucial Success Drivers for Technological Innovations (2008)
Gerhard D, Brem A, Voigt KI
Journal article