Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development

Conference contribution
(Conference Contribution)


Publication Details

Author(s): Agarwal N, Grottke M, Brem A
Editor(s): European Institute for Advanced Studies in Management
Title edited volumes: 22nd Innovation and Product Development Conference Proceedings
Publication year: 2015
Language: English


FAU Authors / FAU Editors

Agarwal, Nivedita Dr.
Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement
Grottke, Michael Prof. Dr.
Fachbereich Wirtschaftswissenschaften


Research Fields

Frugal Innovation
Lehrstuhl für Technologiemanagement


How to cite

APA:
Agarwal, N., Grottke, M., & Brem, A. (2015). Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development. In European Institute for Advanced Studies in Management (Eds.), . Copenhagen, Denmark.

MLA:
Agarwal, Nivedita, Michael Grottke, and Alexander Brem. "Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development." Proceedings of the 22nd Innovation and Product Development Conference, Copenhagen, Denmark Ed. European Institute for Advanced Studies in Management, 2015.

BibTeX: 

Last updated on 2018-11-08 at 00:41