Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany

Müller J, Pommeranz B, Weisser J, Voigt KI (2018)

Publication Type: Journal article, Original article

Publication year: 2018

Journal

Industrial Marketing Management Elsevier

URI: https://www.sciencedirect.com/science/article/pii/S0019850117303851

DOI: 10.1016/j.indmarman.2018.01.033

Authors with CRIS profile

Julian Müller Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Müller, J., Pommeranz, B., Weisser, J., & Voigt, K.-I. (2018). Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany. Industrial Marketing Management. https://dx.doi.org/10.1016/j.indmarman.2018.01.033

MLA:

Müller, Julian, et al. "Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany." Industrial Marketing Management (2018).

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