Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany
Beitrag in einer Fachzeitschrift
(Originalarbeit)
Details zur Publikation
Autor(en): Müller J, Pommeranz B, Weisser J, Voigt KI
Zeitschrift: → Industrial Marketing Management |
Jahr der Veröffentlichung: 2018
ISSN: 0019-8501
FAU-Autoren / FAU-Herausgeber
| | | Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management |
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| Voigt, Kai-Ingo Prof. Dr. |
| | Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management |
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Zitierweisen
APA: | Müller, J., Pommeranz, B., Weisser, J., & Voigt, K.-I. (2018). Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany. Industrial Marketing Management. https://dx.doi.org/10.1016/j.indmarman.2018.01.033 |
MLA: | Müller, Julian, et al. "Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany." Industrial Marketing Management (2018). |