When will Price Increases associated with Company Donations to Charity be Perceived as fair?

Journal article


Publication Details

Author(s): Koschate-Fischer N, Huber I, Hoyer WD
Journal: Journal of the Academy of Marketing Science
Publisher: SAGE Publications (UK and US) / Springer Verlag (Germany)
Publication year: 2016
Volume: 44
Journal issue: 5
Pages range: 608-626
ISSN: 0092-0703
Language: English


FAU Authors / FAU Editors

Koschate-Fischer, Nicole Prof. Dr.
GfK-Lehrstuhl für Marketing Intelligence


External institutions with authors

University of Texas at Austin


How to cite

APA:
Koschate-Fischer, N., Huber, I., & Hoyer, W.D. (2016). When will Price Increases associated with Company Donations to Charity be Perceived as fair? Journal of the Academy of Marketing Science, 44(5), 608-626. https://dx.doi.org/10.1007/s11747-015-0454-5

MLA:
Koschate-Fischer, Nicole, Isabel Huber, and Wayne D. Hoyer. "When will Price Increases associated with Company Donations to Charity be Perceived as fair?" Journal of the Academy of Marketing Science 44.5 (2016): 608-626.

BibTeX: 

Last updated on 2018-06-08 at 19:41