Dr. Nivedita Agarwal


Nivedita Agarwal completed her Bachelors in Electronics Engineering and Masters in Business Administration from Indian Institute of Science, Bangalore, India in 2008. After a 5-year-stint in the consulting industry, she went on to pursue her PhD at the Otto-Friedrich-Universität Bamberg, Germany. In her dissertation she compared the innovation landscape of developed and developing markets, specifically focusing on new product development strategies and constraint-based innovations in the Healthcare sector.

After finishing her PhD in 2015, she worked as a Postdoctoral Researcher for two years at the Chair of Information Systems – Innovation and Value creation. There she studied how the digital revolution is enabling newer forms of user innovations and service ecosystems.

She has published articles in several peer reviewed academic journals such as the Journal of Business Research, IEEE Transactions on Engineering Management and International journal of Technology Management. Moreover, Nivedita also is an Associate Editor of the International Journal of Entrepreneurial Venturing.

 In May 2018, she joined the Chair of Technology Management as Assistant Professor.

Research Interest

Her research interest is in the area of constraint-based innovation, with a special focus on BoP markets, new product development and social entrepreneurship.


Lehrstuhl für Wirtschaftsinformatik, insbesondere Innovation und Wertschöpfung
Lehrstuhl für Technologiemanagement

Publications (Download BibTeX)

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Agarwal, N., & Brem, A. (2017). The frugal innovation case of solar-powered Automated Teller Machines (ATMs) of Vortex Engineering in India. Journal of entrepreneurship and innovation in emerging economies, 3(2), 115-126. https://dx.doi.org/10.1177/2393957517717895
Agarwal, N. (2016). Innovation landscape in developed and developing markets: a conceptual and empirical study on technology convergence and low cost innovation.
Schymanietz, M., & Agarwal, N. (2016). User Generated Services during Software Introductions. In Proceedings of the 12th International Symposium on Open Collaboration. Berlin, DE.
Agarwal, N., & Brem, A. (2015). Strategic business transformation through technology convergence: implications from General Electric's industrial internet initiative. International Journal of Technology Management, 196-214.
Agarwal, N., Grottke, M., & Brem, A. (2015). Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development. In European Institute for Advanced Studies in Management (Eds.), Proceedings of the 22nd Innovation and Product Development Conference. Copenhagen, Denmark.
Agarwal, N., Brem, A., & Grottke, M. (2014). A unified innovation approach to emerging markets: Imperatives to play and win the game. In European Institute for Advanced Studies in Management (Eds.), Proceedings: Innovation Through Engineering, Business & Design. Limerick, Ireland.
Agarwal, N., & Brem, A. (2012). Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China. In B. Katzy, T. Holzmann, K. Sailer, K. D. Thoben (Eds.), Proceedings of the IEEE Xplore Proceedings of the 2012 18th International Conference on Engineering, Technology and Innovation (pp. 1-11). Munich.

Last updated on 2018-20-08 at 13:55