Dr. Nivedita Agarwal


Nivedita Agarwal completed her Bachelors in Electronics Engineering and Masters in Business Administration from Indian Institute of Science, Bangalore, India in 2008. After a 5-year-stint in the consulting industry, she went on to pursue her PhD at the Otto-Friedrich-Universität Bamberg, Germany. In her dissertation she compared the innovation landscape of developed and developing markets, specifically focusing on new product development strategies and constraint-based innovations in the Healthcare sector.

After finishing her PhD in 2015, she worked as a Postdoctoral Researcher for two years at the Chair of Information Systems – Innovation and Value creation. There she studied how the digital revolution is enabling newer forms of user innovations and service ecosystems.

She has published articles in several peer reviewed academic journals such as the Journal of Business Research, IEEE Transactions on Engineering Management and International journal of Technology Management. Moreover, Nivedita also is an Associate Editor of the International Journal of Entrepreneurial Venturing.

 In May 2018, she joined the Chair of Technology Management as Assistant Professor.

Research Interest

Her research interest is in the area of constraint-based innovation, with a special focus on BoP markets, new product development and social entrepreneurship.


Lehrstuhl für Wirtschaftsinformatik, insbesondere Innovation und Wertschöpfung
Lehrstuhl für Technologiemanagement

Publications (Download BibTeX)

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Agarwal, N., Brem, A., & Dwivedi, S. (2019). Frugal & Reverse Innovation for Harnessing Emerging Markets Potential - the Case of a Danish MNC. International Journal of Innovation Management. https://dx.doi.org/10.1142/S1363919620500097
Agarwal, N., & Brem, A. (2018). Frugal and Reverse Innovation: Case Study Insights from a German Multinational. In John Ettlie, Ron Hira (Eds.), Engineering Globalization Reshoring and Nearshoring: Management and Policy Issues. (pp. 193-203). Singapore: World Scientific Publishing.
Agarwal, N., Chakrabarti, R., Brem, A., & Bocken, N. (2018). Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector. Journal of Business Research, 86, 234-244. https://dx.doi.org/10.1016/j.jbusres.2017.07.001
Agarwal, N., & Brem, A. (2018). Overcoming market constraints in emerging markets: Lessons from social enterprises in the Indian healthcare sector. In John Wiley & Sons (Eds.), Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA..
Wolfram, P., Agarwal, N., & Brem, A. (2018). Reverse Technology Transfer from the East to the West – Evidence from R&D sites of Western Multinationals in China. European Journal of Innovation Management, 21(3), 443-455. https://dx.doi.org/10.1108/EJIM-08-2017-0112
Agarwal, N., Brem, A., & Grottke, M. (2018). Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets: The case of the Indian healthcare innovations. Technological Forecasting and Social Change, 135, 91-98. https://dx.doi.org/10.1016/j.techfore.2018.05.016
Arroyo, J.C., Puente-Díaz, R., & Agarwal, N. (2017). An examination of certain antecedents of social entrepreneurial intentions among residents from Mexico. Review of business management, 180-199.
Agarwal, N., Grottke, M., Mishra, S., & Brem, A. (2017). A Systematic Literature Review of Constraint-Based Innovations: State of the Art and Future Perspectives. IEEE Transactions on Engineering Management, 64(1), 3-15. https://dx.doi.org/10.1109/TEM.2016.2620562
Sliwa, S.-I., Brem, A., Agarwal, N., & Kraus, S. (2017). E-health, health systems and social innovation: a cross-national study of telecare diffusion. International Journal of Foresight and Innovation Policy, 12(4), 171–197. https://dx.doi.org/10.1504/IJFIP.2017.087082
Brem, A., & Agarwal, N. (2017). Frugal Innovation – Past, Present and Future. IEEE Engineering Management Review, 45(3), 37-41. https://dx.doi.org/10.1109/EMR.2017.2734320

Last updated on 2018-20-08 at 13:55