Dr. Daniel Gerhard


Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Publications (Download BibTeX)

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Brem, A., Gerhard, D., & Voigt, K.-I. (2014). Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies: An Empirical Analysis. International Journal of Innovation and Technology Management, 11(3), 1450016-1 - 1450016-23. https://dx.doi.org/10.1142/S0219877014500163
Gerhard, D., Engel, S., Scheiner, C., & Voigt, K.-I. (2012). The application of lean principles and its effects in technology development. International Journal of Technology Management, 57(1-3), 92-109.
Brem, A., Gerhard, D., Gudd, C., & Lettl, C. (2011). Innovationskommunikation - Theorie und empirische Untersuchung der externen Kommunikation von Innovationen über das Internet und sozialen Medien.
Baccarella, C., Gerhard, D., & Voigt, K.-I. (2010). Advertising for high-technology products in the product launch phase - A content analysis. International Journal of Engineering Management and Economics, 1(4), 249-268. https://dx.doi.org/10.1504/IJEME.2010.038645
Gerhard, D., Voigt, K.-I., & Baccarella, C. (2010). Advertising for Technology and High-Technology Products - A Content Analysis. Cairo, EG.
Voigt, K.-I., Baccarella, C., & Gerhard, D. (2010). Advertising for high-technology products in the product launch phase – A content-analysis. Manchester, GB.
Voigt, K.-I., Baccarella, C., & Gerhard, D. (2010). Advertising high-technology products – A content-analysis. Suzhou, CN.
Voigt, K.-I., Czaja, L., & Gerhard, D. (2010). The Relevance of RFID Solutions in Production and Operations Processes – An Empirical Analysis within the German Automotive Industry. Vancouver, CA.
Czaja, L., Gerhard, D., & Voigt, K.-I. (2009). The Relevance of Technology Foresight to Identify New Developments Concerning Industrial Process Technologies within German Industries. Orlando, FL, US.
Gerhard, D., Engel, S., & Voigt, K.-I. (2009). The Role and Relations of Technology Transfer Managers in the different Stages of the Technology Transfer Process – Empirical Results from Germany. Orlando, FL, US.

Last updated on 2017-23-04 at 02:00