International Journal of Business Environment

Journal Abbreviation: IJBE
ISSN: 1740-0589
eISSN: 1740-0597
Publisher: Inderscience

Publications (2)

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Types of publications

Journal article
Unpublished / Preprint

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Abstract

High-tech marketing communication in the automotive industry: A content analysis of print advertisements (2014) Baccarella C, Scheiner C, Trefzger TF, Voigt KI Journal article, Original article In search of innovation, creativity and entrepreneurial spirit: evidence from the pharmaceutical industry (2010) Schuster T, Rygl D, Kittler M Journal article