Innovation Marketing

The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations (2019) Maier L, Baccarella C, Wagner T, Voigt KI Conference contribution, Conference Contribution Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Himmelreich AL, Voigt KI Conference contribution, Conference Contribution Crazy in Love with a Tech Giant? Exploring Consumer Perceptions of Digitally-Driven Brand Alliances (2019) Wagner T, Eismann T, Voigt KI Journal article, Original article Who invests why? An analysis of investment decisions in b2b or b2c equity crowdfunding projects (2019) Jovanovic T, Brem A, Voigt KI Journal article Crowdfunding: What Do We Know so Far? (2018) Jovanovic T Journal article, Original article Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features (2018) Wehnert P, Baccarella C, Beckmann M Conference contribution, Conference Contribution This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities (2018) Eismann T, Wagner T, Baccarella C, Voigt KI Conference contribution, Conference Contribution Untangling The Role of User Experience In Design Thinking Through Experimental Evidence (2018) Eismann T, Meinel M, Baccarella C, Fixson SK, Voigt KI Conference contribution, Conference Contribution This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities (2018) Eismann T, Wagner T, Baccarella C, Voigt KI Journal article, Original article Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany (2018) Müller J, Pommeranz B, Weisser J, Voigt KI Journal article, Original article