Data Is Key: AUDI'S Journey to Data-Driven Business Models

Bellin P, Homner N, Fielt E, Gabriel S, Matzner M (2026)

Publication Type: Journal article

Publication year: 2026

Journal

Information Systems Journal Wiley-Blackwell

DOI: 10.1111/isj.70053

Authors with CRIS profile

Pepe Bellin Fachbereich Wirtschaftswissenschaften Norbert Homner Lehrstuhl für Digital Industrial Service Systems Martin Matzner Lehrstuhl für Digital Industrial Service Systems

Involved external institutions

Queensland University of Technology (QUT) AU Australia (AU) Audi AG DE Germany (DE)

How to cite

APA:

Bellin, P., Homner, N., Fielt, E., Gabriel, S., & Matzner, M. (2026). Data Is Key: AUDI'S Journey to Data-Driven Business Models. Information Systems Journal. https://doi.org/10.1111/isj.70053

MLA:

Bellin, Pepe, et al. "Data Is Key: AUDI'S Journey to Data-Driven Business Models." Information Systems Journal (2026).

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