Advertising and Gender Marketing

Holtz-Bacha C (2026)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2026

Publisher: Springer Fachmedian

Edited Volumes: Handbook of Media and Gender

City/Town: Wiesbaden

Pages Range: 299-311

ISBN: 978-3-658-45788-4

DOI: 10.1007/978-3-658-45789-1_23

Authors with CRIS profile

Christina Holtz-Bacha Chair of Communication (KW)

How to cite

APA:

Holtz-Bacha, C. (2026). Advertising and Gender Marketing. In J. Dorer, B. Geiger, B. Hipfl & V. Ratković (Eds.), Handbook of Media and Gender. (pp. 299-311). Wiesbaden: Springer Fachmedian.

MLA:

Holtz-Bacha, Christina. "Advertising and Gender Marketing." Handbook of Media and Gender. Ed. J. Dorer, B. Geiger, B. Hipfl & V. Ratković, Wiesbaden: Springer Fachmedian, 2026. 299-311.

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