Consumer perception of farmed caviar: Does production information matter?

Rodrigues da Silva M, Wang QJ, Rao R, Sapio S, Debeuf B, Petersen MA, Büttner A (2026)

Publication Type: Journal article

Publication year: 2026

Journal

Food & Humanity Elsevier

Book Volume: 6

Article Number: 101146

DOI: 10.1016/j.foohum.2026.101146

Abstract

This study aimed to investigate whether consumer sensory perception and liking of farmed caviar can be influenced by production-related information. To accomplish this, a consumer study with 222 Danish participants evaluated three caviar types: Acipenser baerii (1- and 9-month storage) and Acipenser gueldenstaedtii (9-month storage), under blinded (n = 109) and informed (n = 113) conditions. Participants rated sensory attributes and completed a questionnaire on sociodemography, consumption habits, food labeling attitudes, and seafood information interest. A general linear model analysis reveals that while production information did not impact sensory attributes ratings or overall liking (p-value = 0.221), the effect of sample type was statistically significant (p-value ' 0.001), indicating the influence of intrinsic characteristics. Post hoc tests indicated that Acipenser baerii caviar (1-month storage) had a higher score for appearance, taste, and overall liking. These findings suggest that the intrinsic quality of the product may be the main determinant of the hedonic response, while production-related information may play a role in confidence and purchasing decisions rather than sensory preference. Overall, consumers showed a high interest in food safety, sustainability, and animal welfare information. Ordinal regression results indicated significant gender effects: women tended to give higher ratings for appearance (p-value = 0.013), texture (p-value = 0.016), and overall liking (p-value = 0.039). This study indicates that consumers were interested in information about caviar even though production information might not influence their preferences. Future research should include a cross-national population with a higher caviar consumption frequency to assess possible differences in relation to consumers who are more welcome to information.

Authors with CRIS profile

Mariana Rodrigues da Silva Lehrstuhl für Aroma- und Geruchsforschung Andrea Büttner Lehrstuhl für Aroma- und Geruchsforschung

Involved external institutions

University of Copenhagen DK Denmark (DK) Università degli Studi di Napoli Federico II IT Italy (IT) Sturgeon FR France (FR)

How to cite

APA:

Rodrigues da Silva, M., Wang, Q.J., Rao, R., Sapio, S., Debeuf, B., Petersen, M.A., & Büttner, A. (2026). Consumer perception of farmed caviar: Does production information matter? Food & Humanity, 6. https://doi.org/10.1016/j.foohum.2026.101146

MLA:

Rodrigues da Silva, Mariana, et al. "Consumer perception of farmed caviar: Does production information matter?" Food & Humanity 6 (2026).

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