“Now my Algorithm is Perfect”: How do Instagram Users Make Sense of its Algorithm? – Developing Folk Theories of Social Media Algorithms

Prenga X, Horneber D, Brechtelsbauer B (2025)

Publication Language: English

Publication Type: Conference contribution, Original article

Publication year: 2025

Book Volume: 5

Conference Proceedings Title: ECIS 2025 Proceedings

Event location: Amman, Jordan JO

URI: https://aisel.aisnet.org/ecis2025/social_virtual/social_virtual/5

Authors with CRIS profile

Xhovana Prenga Schöller Endowed Chair for Information Systems (Digitalization in Business and Society) David Horneber Schöller Endowed Chair for Information Systems (Digitalization in Business and Society) Bastian Brechtelsbauer Schöller Endowed Chair for Information Systems (Digitalization in Business and Society)

How to cite

APA:

Prenga, X., Horneber, D., & Brechtelsbauer, B. (2025). “Now my Algorithm is Perfect”: How do Instagram Users Make Sense of its Algorithm? – Developing Folk Theories of Social Media Algorithms. In ECIS 2025 Proceedings. Amman, Jordan, JO.

MLA:

Prenga, Xhovana, David Horneber, and Bastian Brechtelsbauer. "“Now my Algorithm is Perfect”: How do Instagram Users Make Sense of its Algorithm? – Developing Folk Theories of Social Media Algorithms." Proceedings of the European Conference on Information Systems (ECIS) 2025, Amman, Jordan 2025.

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