Understanding new product development in digital startups
Söldner M, Fritzsche A (2024)
Publication Type: Conference contribution
Publication year: 2024
Publisher: IET
Pages Range: 143-145
Conference Proceedings Title: International Conference on AI and the Digital Economy (CADE 2024)
Event location: Venedig
Abstract
The study performs an in-depth investigation of new product development (NPD) in digital startups. It is informed by process theory highlighting the sequence of stages in which NPD is advanced. Using a multiple-case study design, the study shows how common process models are implemented in digital startups and contextualized. Contrary to the prevailing view in the extant literature on NPD in startup companies, the findings demonstrate a high degree of completeness and quality of the NPD process in digital startups and purposive decision-making about deviations. Collecting best practices, the study makes recommendations for implementing NPD and lays the groundwork for better theory with important implications for today’s digital economy.
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Morocco (MA)How to cite
APA:
Söldner, M., & Fritzsche, A. (2024). Understanding new product development in digital startups. In International Conference on AI and the Digital Economy (CADE 2024) (pp. 143-145). Venedig, IT: IET.
MLA:
Söldner, Maria, and Albrecht Fritzsche. "Understanding new product development in digital startups." Proceedings of the International Conference on AI and the Digital Economy (CADE 2024), Venedig IET, 2024. 143-145.
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