How Addressing Mental Models in Product Design Affects the Success of Sustainable Innovations

Mackintosh LA, Altenburg H, Baccarella CV, Voigt KI (2024)

Publication Type: Conference contribution

Publication year: 2024

Event location: Trinity Business School, Dublin IE

Authors with CRIS profile

Lauren Anne Mackintosh Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Hannah Altenburg Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Involved external institutions

Universität der Bundeswehr München DE Germany (DE)

How to cite

APA:

Mackintosh, L.A., Altenburg, H., Baccarella, C.V., & Voigt, K.-I. (2024). How Addressing Mental Models in Product Design Affects the Success of Sustainable Innovations. In Proceedings of the Innovation and Product Development Management Conference (IPDMC). Trinity Business School, Dublin, IE.

MLA:

Mackintosh, Lauren Anne, et al. "How Addressing Mental Models in Product Design Affects the Success of Sustainable Innovations." Proceedings of the Innovation and Product Development Management Conference (IPDMC), Trinity Business School, Dublin 2024.

BibTeX: Download