Oberhauser M, Conrad M, Holtbrügge D (2024)
Publication Type: Journal article
Publication year: 2024
DOI: 10.1002/csr.2951
The purpose of this study is to analyze which measures corporations use to defend legitimacy after conducting misconduct and how different stakeholders react to these legitimacy-defending measures (LDMs). Drawing on legitimacy theory and the concept of thought worlds, we derive hypotheses for three stakeholder groups and two types of corporate misconduct (CM): social- and environmental-related CM and product- and service-related CM. These hypotheses are tested in a sample of 343 cases of CM. Data for these CM were hand-collected from various corporate publications, newspapers, and websites. We find that investors, customers, and society respond differently to different LDMs and different types of CM. The study contributes a stakeholder- and CM-differentiated approach to legitimacy theory and adds to the literature on corporate misconduct, corporate legitimacy, and stakeholder management.
APA:
Oberhauser, M., Conrad, M., & Holtbrügge, D. (2024). Apologize or deny? How companies defend legitimacy of Wall street, Main street, and Market street after corporate misconduct. Corporate Social Responsibility and Environmental Management. https://doi.org/10.1002/csr.2951
MLA:
Oberhauser, Marc, Marcus Conrad, and Dirk Holtbrügge. "Apologize or deny? How companies defend legitimacy of Wall street, Main street, and Market street after corporate misconduct." Corporate Social Responsibility and Environmental Management (2024).
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