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Consumer and Health Behavior in Insurance Marketing: Experimental Studies on Health Risk Perception, Pay-as-you-live Pricing, and Annuitization Decisions

Unger F (2023)

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Publication Type: Thesis

Publication year: 2023

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How to cite

APA:

Unger, F. (2023). Consumer and Health Behavior in Insurance Marketing: Experimental Studies on Health Risk Perception, Pay-as-you-live Pricing, and Annuitization Decisions (Dissertation).

MLA:

Unger, Franziska. Consumer and Health Behavior in Insurance Marketing: Experimental Studies on Health Risk Perception, Pay-as-you-live Pricing, and Annuitization Decisions. Dissertation, 2023.

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