Co-Creating Ideas for Whom? An Overview of Subjectivity

Oßwald M, Jonas JM, Möslein K (2023)

Publication Language: English

Publication Type: Conference contribution, Conference Contribution

Publication year: 2023

Event location: Johannes Kepler University Linz AT



Subjectivity impacts the practice of open innovation: It can play the role of a need or a barrier in co-creation. Balancing subjective views to intersubjectivity can be seen as basis for efficient innovation processes. Our explorative interview study contributes to a comprehensive explanation of intersubjectivity and critical distance from one's own creation, as well as to practical balancing strategies in open innovation.

The identified critical turning point between positive and negative effects of subjectivity is to create for oneself or for others. This comes with challenges: subjectivity gives co-creators resilience, but can be a barrier; the need for critical distance changes with stages of the innovation process; intersubjectivity may not be learnable at all. Therefore, practitioners are recommended to select and involve co- creators with a consideration of intersubjectivity skills.

Data revealed balancing methods and approaches to deal with negative effects of subjectivity, such as creativity methods, involvement design or external assessment. They may support practitioners to proactively deal with subjectivity when pursuing innovation co-creation.

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How to cite


Oßwald, M., Jonas, J.M., & Möslein, K. (2023). Co-Creating Ideas for Whom? An Overview of Subjectivity. In Proceedings of the 24th CINet Conference. Johannes Kepler University Linz, AT.


Oßwald, Melanie, Julia M. Jonas, and Kathrin Möslein. "Co-Creating Ideas for Whom? An Overview of Subjectivity." Proceedings of the 24th CINet Conference, Johannes Kepler University Linz 2023.

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