Hexad-12: Developing and Validating a Short Version of the Gamification User Types Hexad Scale
Krath J, Altmeyer M, Tondello GF, Nacke LE (2023)
Publication Type: Conference contribution
Publication year: 2023
Publisher: Association for Computing Machinery
Conference Proceedings Title: Conference on Human Factors in Computing Systems - Proceedings
Event location: Hamburg
ISBN: 9781450394215
Abstract
The Hexad scale is a crucial tool for personalized gamification in user experience (UX) design. However, completing a 24-item questionnaire can increase dropout rates and screen fatigue within online surveys. When included in larger surveys, scale brevity makes a difference. To reduce the time required for the assessment process, we developed and validated a 12-item version of the Hexad scale. To create it, we carried out an exploratory factor analysis on an existing data set to identify appropriate items (n = 882). To validate the 12-item version, we conducted a confirmatory factor analysis on a new data set (n = 1, 101). Our results show that Hexad-12 outperforms the original Hexad scale regarding model fit, reliability, convergent, and discriminant validity. Therefore, Hexad-12 resolves issues found in studies using the original Hexad scale and provides a suitable and swift instrument for concisely assessing Hexad user types in tailored gamification design.
Authors with CRIS profile
Involved external institutions
University of Waterloo (UW)
Canada (CA)
Deutsches Forschungszentrum für Künstliche Intelligenz (DFKI) GmbH
Germany (DE)
Universität Koblenz-Landau
Germany (DE)
Canada (CA)
Deutsches Forschungszentrum für Künstliche Intelligenz (DFKI) GmbH
Germany (DE)
Universität Koblenz-Landau
Germany (DE)
How to cite
APA:
Krath, J., Altmeyer, M., Tondello, G.F., & Nacke, L.E. (2023). Hexad-12: Developing and Validating a Short Version of the Gamification User Types Hexad Scale. In Conference on Human Factors in Computing Systems - Proceedings. Hamburg, DE: Association for Computing Machinery.
MLA:
Krath, Jeanine, et al. "Hexad-12: Developing and Validating a Short Version of the Gamification User Types Hexad Scale." Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, CHI 2023, Hamburg Association for Computing Machinery, 2023.
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