“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

Dwivedi YK, Kshetri N, Hughes L, Slade EL, Jeyaraj A, Kar AK, Baabdullah AM, Koohang A, Raghavan V, Ahuja M, Albanna H, Albashrawi MA, Al-Busaidi AS, Balakrishnan J, Barlette Y, Basu S, Bose I, Brooks L, Buhalis D, Carter L, Chowdhury S, Crick T, Cunningham SW, Davies GH, Davison RM, Dé R, Dennehy D, Duan Y, Dubey R, Dwivedi R, Edwards JS, Flavián C, Gauld R, Grover V, Hu MC, Janssen M, Jones P, Junglas I, Khorana S, Kraus S, Larsen KR, Latreille P, Laumer S, Malik FT, Mardani A, Mariani M, Mithas S, Mogaji E, Nord JH, O'Connor S, Okumus F, Pagani M, Pandey N, Papagiannidis S, Pappas IO, Pathak N, Pries-Heje J, Raman R, Rana NP, Rehm SV, Ribeiro-Navarrete S, Richter A, Rowe F, Sarker S, Stahl BC, Tiwari MK, van der Aalst W, Venkatesh V, Viglia G, Wade M, Walton P, Wirtz J, Wright R (2023)

Publication Type: Journal article

Publication year: 2023


Book Volume: 71

Article Number: 102642

DOI: 10.1016/j.ijinfomgt.2023.102642


Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, this article brings together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing. The contributors acknowledge ChatGPT's capabilities to enhance productivity and suggest that it is likely to offer significant gains in the banking, hospitality and tourism, and information technology industries, and enhance business activities, such as management and marketing. Nevertheless, they also consider its limitations, disruptions to practices, threats to privacy and security, and consequences of biases, misuse, and misinformation. However, opinion is split on whether ChatGPT's use should be restricted or legislated. Drawing on these contributions, the article identifies questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research. The avenues for further research include: identifying skills, resources, and capabilities needed to handle generative AI; examining biases of generative AI attributable to training datasets and processes; exploring business and societal contexts best suited for generative AI implementation; determining optimal combinations of human and generative AI for various tasks; identifying ways to assess accuracy of text produced by generative AI; and uncovering the ethical and legal issues in using generative AI across different contexts.

Authors with CRIS profile

Additional Organisation(s)

Involved external institutions

Symbiosis Institute of Business Management IN India (IN) Roskilde University (RUC) DK Denmark (DK) Microsoft Corporation US United States (USA) (US) University of Agder / Universitetet i Agder / Agderin yliopisto NO Norway (NO) Newcastle University GB United Kingdom (GB) National Institute of Industrial Engineering (NITIE) IN India (IN) University of Central Florida (UCF) US United States (USA) (US) University of Manchester GB United Kingdom (GB) Oklahoma State University US United States (USA) (US) University of Greenwich GB United Kingdom (GB) University of South Florida (USF) US United States (USA) (US) Worcester Polytechnic Institute (WPI) US United States (USA) (US) University of Strathclyde GB United Kingdom (GB) Swansea University GB United Kingdom (GB) Toulouse Business School (TBS) / École Supérieure de Commerce de Toulouse FR France (FR) University of New South Wales (UNSW) AU Australia (AU) Bournemouth University GB United Kingdom (GB) University of Sheffield GB United Kingdom (GB) Indian Institute of Management Ahmedabad (IIMA) / આઇ.આઇ.એમ. અમદાવાદ IN India (IN) Fore School of Management IN India (IN) University of Virginia (UVA) US United States (USA) (US) National University of Singapore (NUS) SG Singapore (SG) Capgemini GB United Kingdom (GB) IMD - International Institute for Management Development CH Switzerland (CH) University of Portsmouth GB United Kingdom (GB) Virginia Polytechnic Institute and State University (VirginiaTech) US United States (USA) (US) University of Nottingham GB United Kingdom (GB) Laboratoire d'Économie et de Management Nantes-Atlantique (LEMNA) FR France (FR) Victoria University of Wellington NZ New Zealand (NZ) ESIC Business & Marketing School ES Spain (ES) EM Strasbourg Business School / Ecole de Management Strasbourg Business School FR France (FR) University of Colorado at Boulder US United States (USA) (US) Free University of Bozen - Bolzano IT Italy (IT) College of Charleston (CofC) US United States (USA) (US) Universidad de Zaragoza ES Spain (ES) University of Bedfordshire GB United Kingdom (GB) Montpellier Business School / Ecole Supérieure de Commerce de Montpellier FR France (FR) National Institute of Technology, Tiruchirappalli (NIT Trichy) IN India (IN) Sultan Qaboos University / جامعة السلطان قابوس OM Oman (OM) Northumbria University GB United Kingdom (GB) University of Louisville (UofL) US United States (USA) (US) NIIT Limited IN India (IN) Middle Georgia State University US United States (USA) (US) Indian Institute of Technology (IIT), Delhi IN India (IN) Wright State University US United States (USA) (US) University of North Carolina at Greensboro US United States (USA) (US) Rheinisch-Westfälische Technische Hochschule (RWTH) Aachen DE Germany (DE) SKEMA Business School FR France (FR) Delft University of Technology (TU Delft) NL Netherlands (NL) National Tsing Hua University (NTHU) TW Taiwan (TW) University of Arkansas US United States (USA) (US) University of Otago NZ New Zealand (NZ) Prin. L. N. Welingkar Institute of Management Development and Research IN India (IN) Indian Institute of Management Bangalore (IIMB) IN India (IN) City University of Hong Kong (CityU) CN China (CN) King Fahd University of Petroleum and Minerals (KFUPM) SA Saudi Arabia (SA) University of Bristol GB United Kingdom (GB) Aston University GB United Kingdom (GB) King Abdulaziz University (KAU) / جامعة الملك عبد العزيز SA Saudi Arabia (SA)

How to cite


Dwivedi, Y.K., Kshetri, N., Hughes, L., Slade, E.L., Jeyaraj, A., Kar, A.K.,... Wright, R. (2023). “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. International Journal of Information Management, 71. https://doi.org/10.1016/j.ijinfomgt.2023.102642


Dwivedi, Yogesh K., et al. "“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy." International Journal of Information Management 71 (2023).

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