Pioneer or follower: Which strategy to choose?

Dreiling A, Bican P (2022)

Publication Type: Authored book

Publication year: 2022

Publisher: Taylor and Francis

ISBN: 9781000596663

DOI: 10.4324/9781003046899-10

Authors with CRIS profile

Peter Bican Lehrstuhl für Technologiemanagement

Involved external institutions

McKinsey & Company US United States (USA) (US)

How to cite

APA:

Dreiling, A., & Bican, P. (2022). Pioneer or follower: Which strategy to choose? Taylor and Francis.

MLA:

Dreiling, Aleksej, and Peter Bican. Pioneer or follower: Which strategy to choose? Taylor and Francis, 2022.

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