Shake Hands with a Robot: Understanding Frontstage Employees’ Adoption of Service Robots in Retailing

Meyer P, Spreer P, Gutknecht K (2022)

Publication Type: Journal article

Publication year: 2022

Journal

Marketing Review St. Gallen Springer Gabler

Book Volume: 5

Pages Range: 46-54

URI: https://www.researchgate.net/publication/363539528_Shake_Hands_with_a_Robot_Understanding_Frontstage_Employees'_Adoption_of_Service_Robots_in_Retailing

Authors with CRIS profile

Patrick Meyer Chair of Information Systems I, Innovation and Value Creation

How to cite

APA:

Meyer, P., Spreer, P., & Gutknecht, K. (2022). Shake Hands with a Robot: Understanding Frontstage Employees’ Adoption of Service Robots in Retailing. Marketing Review St. Gallen, 5, 46-54.

MLA:

Meyer, Patrick, Philipp Spreer, and Klaus Gutknecht. "Shake Hands with a Robot: Understanding Frontstage Employees’ Adoption of Service Robots in Retailing." Marketing Review St. Gallen 5 (2022): 46-54.

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