Profiting from Non-Profits? ​When and How Collaborating with NPOs in New Product Development Increases Consumer Preferences for Sustainable Products ​

Mackintosh LA, Maier L, Voigt KI (2022)

Publication Type: Conference contribution, Conference Contribution

Publication year: 2022

Event location: Pisa (Italy)

Authors with CRIS profile

Lauren Anne Mackintosh Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Lukas Maier Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Mackintosh, L.A., Maier, L., & Voigt, K.-I. (2022). Profiting from Non-Profits? ​When and How Collaborating with NPOs in New Product Development Increases Consumer Preferences for Sustainable Products ​. In Proceedings of the Continuous Innovation Network (CINet) Conference. Pisa (Italy).

MLA:

Mackintosh, Lauren Anne, Lukas Maier, and Kai-Ingo Voigt. "Profiting from Non-Profits? ​When and How Collaborating with NPOs in New Product Development Increases Consumer Preferences for Sustainable Products ​." Proceedings of the Continuous Innovation Network (CINet) Conference, Pisa (Italy) 2022.

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