You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success

Baccarella C, Maier L, Voigt KI, Gerhard D (2022)

Publication Type: Conference contribution, Conference Contribution

Publication year: 2022

Event location: Seattle, USA

DOI: 10.5465/ambpp.2022.18139abstract

Authors with CRIS profile

Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Lukas Maier Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Daniel Gerhard Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Baccarella, C., Maier, L., Voigt, K.-I., & Gerhard, D. (2022). You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success. In Proceedings of the Academy of Management (AOM) Conference. Seattle, USA.

MLA:

Baccarella, Christian, et al. "You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success." Proceedings of the Academy of Management (AOM) Conference, Seattle, USA 2022.

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