How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework

Friedrich L, Maier L, Voigt KI (2022)

Publication Type: Conference contribution, Conference Contribution

Publication year: 2022

Conference Proceedings Title: AOM 2022 Proceedings

Event location: Seattle

DOI: 10.5465/ambpp.2022.14057abstract

Authors with CRIS profile

Lars Friedrich Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Lukas Maier Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Friedrich, L., Maier, L., & Voigt, K.-I. (2022). How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework. In AOM 2022 Proceedings. Seattle.

MLA:

Friedrich, Lars, Lukas Maier, and Kai-Ingo Voigt. "How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework." Proceedings of the Academy of Management (AOM) Conference, Seattle 2022.

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