Attacking Each Other, Attacking Europe: Negative Advertising in the 2019 European Election
Holtz-Bacha C, Johansson B (2022)
Publication Type: Book chapter / Article in edited volumes
Publication year: 2022
Publisher: Springer International Publishing
Edited Volumes: The 2019 European Electoral Campaign In the Time of Populism and Social Media
City/Town: Cham
Pages Range: 125-142
ISBN: 978-3-030-98992-7
DOI: 10.1007/978-3-030-98993-4
Abstract
This chapter examines the use of negative campaigning and concludes that there is limited support for the view that this was a highly polarized and conflict-saturated election given only 14 per cent of all campaign messages were negative, a lower amount compared with the 2014 campaign. Results also indicate, in line with previous research, that fringe parties (particularly right-wing ones) are most likely to use negative appeals.
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APA:
Holtz-Bacha, C., & Johansson, B. (2022). Attacking Each Other, Attacking Europe: Negative Advertising in the 2019 European Election. In Edoardo Novelli, Bengt Johansson & Dominic Wring (Eds.), The 2019 European Electoral Campaign In the Time of Populism and Social Media. (pp. 125-142). Cham: Springer International Publishing.
MLA:
Holtz-Bacha, Christina, and Bengt Johansson. "Attacking Each Other, Attacking Europe: Negative Advertising in the 2019 European Election." The 2019 European Electoral Campaign In the Time of Populism and Social Media. Ed. Edoardo Novelli, Bengt Johansson & Dominic Wring, Cham: Springer International Publishing, 2022. 125-142.
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