Exploring the Practice of Evaluation in Corporate Venturing
Cordes A, Guderian C, Riar FJ (2021)
Publication Type: Journal article
Publication year: 2021
Journal
Book Volume: 18
Journal Issue: 05
DOI: 10.1142/S0219877021500267
Abstract
Venturing activities have become a cornerstone of corporates' innovation strategies but remain subject to high failure rates. Failure reasons comprise especially poor evaluation qualities, resulting in suboptimal resource allocations. In this study, we investigate the practice of evaluation in corporate venturing by analyzing primary data from 21 in-depth interviews with managers of internal corporate venturing (ICV) programs. We find that the evaluation elements (1) evaluation dates, (2) evaluation methodologies, and (3) evaluation bodies are not isolated - as often suggested by prior research - but interdependent by determining each other. By developing a better understanding of the specific relationships among the main evaluation elements in ICV programs, we contribute to the corporate venturing literature and provide guidance for practitioners.
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Germany (DE)How to cite
APA:
Cordes, A., Guderian, C., & Riar, F.J. (2021). Exploring the Practice of Evaluation in Corporate Venturing. International Journal of Innovation and Technology Management, 18(05). https://dx.doi.org/10.1142/S0219877021500267
MLA:
Cordes, Andreas, Carsten Guderian, and Frederik J. Riar. "Exploring the Practice of Evaluation in Corporate Venturing." International Journal of Innovation and Technology Management 18.05 (2021).
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