University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Maier L, Schreier M, Baccarella C, Voigt KI (2021)

Publication Type: Conference contribution, Conference Contribution

Publication year: 2021

Event location: Online

Authors with CRIS profile

Lukas Maier Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Involved external institutions

Wirtschaftsuniversität Wien (WU) AT Austria (AT)

How to cite

APA:

Maier, L., Schreier, M., Baccarella, C., & Voigt, K.-I. (2021). University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers. In Proceedings of the Open and User Innovation (OUI) Conference. Online.

MLA:

Maier, Lukas, et al. "University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers." Proceedings of the Open and User Innovation (OUI) Conference, Online 2021.

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